A new year, and a new to-do list. We often get calls from companies that need a new video production…yesterday! It seems like video is on everyone’s list of “things-we-need-to-update,” or “things-we-need-to-pay-more-attention to.”
Maybe you have a video produced years ago that is out of date. Or something that was produced in house that isn’t quite up to brand standards.
Bottom line, the start of a new year is a good opportunity to set goals for your business. And video is a hard-working part of the marketing mix.
Video reaches people with more “stickiness” than other mediums. And videos can live on: on your website, in your social media channels, and more. Video use on the internet has exploded, and keeping your content fresh, relevant and engaging is key.
Worldwide, 75% of the people have access to a mobile phone; 59% of mobile device users prefer watching video over reading text.
Potential customers who view videos are 64% more likely to buy products or services. Video production makes web site stand out, since 70% of the top 100 search listings include web movies and video.